Privacy Policy

Who is responsible

LaunchMuse (launchmuse.com) is a service of Apsion, LLC ("Apsion"), a limited liability company registered in Delaware, United States, with a business address at 5227 N 7th St STE 18098, Phoenix, AZ 85014. Apsion is responsible for the personal information described here.

This policy explains what LaunchMuse collects, why, who else handles it and how long it is kept.

Signing in

When you sign in, the site stores your email address and when your account was created. For each signed-in session it stores the IP address and browser description (user agent) it was started from, so you stay signed in and your sessions can be secured.

If you add a passkey, the site stores its public key and a name for it. The private key stays on your device and never reaches Apsion.

To limit abuse, the site records each time a sign-in code is sent to an address. The address is kept only in a one-way coded form, not as readable text.

If the site is connected to Apsion's visitor statistics, creating an account sends Apsion a one-way coded form of your email address, never the address itself, so each person is counted once.

Email and bot protection

Sign-in codes are sent through Apsion's email provider, which handles your address only to deliver the message.

The site uses Cloudflare Turnstile to tell people from bots. It runs in your browser and sends Cloudflare technical signals such as your IP address and browser details. Cloudflare's privacy policy covers that data.

The waitlist

If you join the waitlist, your email address goes to Apsion's mailing list system, together with the site that referred you, any campaign tags in the link you followed and any referral code. Apsion uses it to send you news about LaunchMuse, including when the DIY Course and the Weekly Workshop open.

If the mailing list service is briefly unavailable, the email address entered is held by this site for up to 3 days so it can be sent again, then deleted.

Every email has an unsubscribe link. Unsubscribing stops all further emails.

The contact form

If you use the contact form, your name, email address and message are emailed to Apsion so it can reply. The site does not store the message.

To limit abuse, the site records each time a message is sent from an address, in the same one-way coded form as sign-in codes.

If the site is connected to Apsion's visitor statistics, sending a message also sends Apsion a one-way coded form of your email address, never the address itself, so each person is counted once.

Visit counts

The site counts page visits with Umami, an analytics tool that Apsion runs on its own servers. It records which pages are viewed, the referring site and the browser, device type and country, without cookies and without storing your IP address.

To count returning visitors, a random id is kept in your browser's storage. If you are signed in, the id is a one-way coded form of your account number instead, the same on every device. Neither id contains your email address or your name.

Cookies

The site sets two cookies: one that keeps you signed in, and one that remembers whether you chose the light, dark or system theme. Neither tracks you, and there are no advertising or analytics cookies.

Sharing

Apsion does not sell your personal information or share it for advertising. It is shared only with the service providers named on this page, to run the site, or when the law requires it.

How long it is kept

Your account and what it holds are kept until you delete the account, which you can do at any time from the Account page. Deleting it removes your email address, sessions, passkeys and any subscription records on this site. Stripe keeps its own billing records as the law requires.

The one-way coded records of sign-in codes and contact messages are not linked to your account and stay after it is deleted.

Your choices and rights

You can delete your account at any time from the Account page. For any other request about your information, such as a copy of it, email service@launchmuse.com.

Children

The site is not meant for anyone under 13 and does not knowingly collect their information.

Changes to this policy

When this policy changes, the date at the top of the page changes with it.